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Who we are

Our company

Gioielleria Fiorentina , historical commercial activity of Avellino which opened its doors in 1978 in via Nappi, then the road that represented the commercial heart of Avellino.

In the 1990s, the new administrator opened a new business at the Sarchiola palace in Piazza Libertà, and then moved again in 2005, after the inauguration, to the commercial premises of Palazzo Ercolino, also in Piazza Libertà. He now manages the 160 square meters of his shop with his wife, where the trade in precious and jewelery objects attracts numerous customers daily, many of whom have been rewarding stubbornness and competence for years. "

His is an activity, which although it falls within the branch of commerce, has its own characteristics and specific peculiarities, what difficulties are there in managing a jewelry store? "

Sure. It cannot be generalized.

The management of a jewelry store must be planned, studied. The consumption crisis also affects this sector, but there are ways to deal with it. Today the jewelry shop no longer represents the old niche shop where you went to make an important one-off purchase.

Customers ask for items for all occasions and for all budgets. We are addressed to various types of buyers that are varied and different in age, social class, economic availability. In choosing the samples you need to focus on the right brands, to meet all customer needs.

What are the most frequent requests, the most recurring tastes?

I answer with the name of the companies. First of all Morellato and Cronotech. These are brands that are requested more frequently and in particular by the younger ones. These are accompanied by the products of other well-known companies such as Comete , Donna Oro , Gianni Carità, which offer more busy items. In this way we fill all the requests of our customers, keeping up to date on what the market offers and on customer demand.

So Gioielleria Fiorentina is the place to buy what? Of everything. From rings, to watches, to chains. The assortment should be as broad as possible.

Christmas, then, is the period where perhaps the most important purchase request has a surge and it is necessary to be prepared, to have the availability of significant objects, the jewels in the true sense of the word.

How did you buy and retain customers?

Thanks to our tradition, to the history of the Gioielleria Fiorentina . We are fond of our customers and they are attached to us, it is mutual affection and trust. Customers end up becoming our friends. And then our experience does its part in the relationship with the buyers. The jewelry market is no longer as small and niche as it was thirty years ago.

Competition is also felt in Avellino. How did you equip yourself?

The solicitations for the purchase of jewelry items come from many quarters. Even in shopping centers, now you can buy gold items.

We constantly "pamper" our customers. We give them the guarantee of being satisfied and satisfying the recipients of their thoughts.

Even the jewelry market is now global, but the Gioielleria Fiorentina manages to fit well with its products.

What is the identikit of the Gioielleria Fiorentina customer?

We have a mostly young clientele who want to combine a limited spending option with the choice of the latest model. We turn to these customers with a panorama of objects designed by the most famous companies for an expense that reaches a maximum of 200 euros.

There is also the customer who wants to orientate himself on more important objects. And for these types we divert it to intermediate companies, to then satisfy the most demanding requests with precious items that reach the value of several thousand euros.

Can you tell us about the evolution of your business in Avellino?

We left, with my parents, with a 30 square meter shop in via Nappi. In 1978 via Nappi was the heart of the Avellino trade, now a little less. Then in the 90s we moved to Piazza Libertà at Palazzo Sarchiola and finally in 2005 to the new Palazzo Ercolino, where with 160 square meters I believe I can have an exhibition area worthy of our business and of the passion we have in our work. There were three important stages that also contain the sense of evolution of the Gioielleria Fiorentina and the @1A2O9 we show to customers.

Buying on gioielleria fiorentina .it means receiving the experience of seriousness at home and the guarantee of over 35 years of commercial activity, always carried out in respect for customers and in the selection of the right items to give and give.


All items are absolutely intended for the Italian market, and will be shipped in the official packaging that the companies provide, even with a guarantee certificate, for the most precious items, including insurance policies that the most prestigious maisons offer as a service to your customers.

When ordering, it is possible, upon your request, to create customized packaging for all occasions ,

our decorations with attention to the smallest details will surely bring about the joy and amazement of those who receive them.

Furthermore, by filling in the appropriate form during the purchase phase, you can express your thoughts by adding a phrase, which will accompany the gift directly to the address of the guests.